Celebrities Participate in Calvin Klein’s 2016 Sexy Spring Campaign

Calvin Klein's 2016 Spring Campaign_FKA Twigs

Calvin Klein has always had the reputation of being sexy, but in their latest Spring 2016 campaign, they’ve hit it up a notch.

Launched via Instagram, the basis of the campaign consists of individual photos of various celebs with the words “I _____ in #mycalvins” overlaid onto each image in CK’s iconic font.

Calvin Klein's 2016 Spring Campaign_Abbey Lee Kershaw

Each of the celebrities posted their photographic statements to their respective personal Instagram accounts, filling in the empty field describing exactly what they do in their Calvins.

Calvin Klein's 2016 Spring Campaign_Kendrick Lamar

Check out our favourites within this post – most of which were chosen because of the statement they represented. Words are powerful people!

What word would you choose to fill in the blank? Let us know in the comments.

Calvin Klein's 2016 Spring Campaign_Kendall Jenner

All campaign photographs captured by Tyrone Lebon.

P.S The fact that we did not include any of Justin Beiber’s campaign shots was a deliberate move. We are not Beliebers – or whatever they call themselves. 😛

Calvin Klein's 2016 Spring Campaign_Joey Bada$$