The new campaign from Australian label Rubi is all about the “New Muse”. Rubi are backing off the grunge theme we’ve known them for, moving away from the dull, depressing Winter colours of black and grey, and are bringing a breath of fresh air to your wardrobes.
“June is inspired by your basics but ensuring you look luxe at the same time. This month, Rubi are aiming at taking looks from Day to Night in a fresh new way to ensure you are ready to go ‘from Work to Play’ in no time.”
Considering we’re all about that after hours life, this was the perfect campaign for The 5 to 9 Life to get involved so it was very exciting to receive an exclusive opportunity to share the first images from the June campaign as well as interview the face of the campaign, Jessica Grace Thomas!
Hailing from Perth, Jessica Grace Thomas, first appeared on the scene by appearing on Cycle 9 of “Australia’s Next Top Model”.
“That was kind of my first introduction to this industry, but I’ve been officially modelling since July 2015. [My first memorable experience was] probably meeting some of the people that I look up to such as Alessandra Ambrosio and Coco Rocha on AUSNTM. “
Fresh off from strutting her gorgeous self down the runways of Mercedes-Benz Fashion Week Australia, Thomas had much to say about her experience:
“The whole experience was great; I loved doing shows and catching up with friends in the industry. I really enjoyed being part of Daniel Avikian’s show and loved watching the McGraw show as well. The whole energy is great at Fashion Week.”
And if she could walk for any designer anywhere in the world?
“I can only narrow it down to two – it’s so hard! So I would have to say, Louis Vuitton and Saint Laurent.”
At only twenty years young, the Perth stunner has already developed her own personal style which has turned heads in the industry, making others sit up and take notice.
“It’s put together and cool. I don’t like to over-think what I wear and just try new things, experimenting is some of the fun. I’d say I get inspired from Instagram and shoots the most.”
In regards to Australian style, she told us how much she “loves how chill and street style it is. It’s also not just one specific look either it’s so versatile.”
Of course, Jessica Grace Thomas also shared with us what she loves about the Rubi brand and why she decided to be part of their June campaign, as well as revealing what her favourite pieces to style with are.
“Already familiar with the brand, I just love their style and I couldn’t say no to such a great opportunity. I really love the mood and vibe of the campaign so am really happy with how the images turned out. It kind of resembles the cool girl who has laid back effortless style and a great edge about her but she is still able to be girly.
I liked that the whole campaign was filled with really great essential shoes and fashionable accessories that are easy to style. I would have to say that my faves are the Emily Zip Boot paired with the Mac Studded Bag as they complete the perfect Winter outfit.”
All pieces worn by Jessica Grace Thomas from the new Rubi campaign are now in stores around the country.
*Special thanks to Rubi and Jessica Grace Thomas.