Your Social Media Nightmares Are Brought To Life in KENZO’s “The Realest Real”

I don’t know about you, but I loathe seeing those comments underneath celebrities’ Instagram/facebook/twitter posts saying, ‘Look, there’s mommy mummy’, ‘Marry me’, and other ridiculous notions.

You’re living in a complete fantasy/creepy bubble if you are one of the commenters, but remember this is just my personal opinion so come at me if you disagree.

Having only just dropped a film for its first fragrance, KENZO is once again popping up in our feeds for a similar reason.

The brand has shared a seven-minute short film for its Fall campaign, premiering at Kenzo’s New York Fashion Week show.

KENZO deconstructs the guise of the online world’s altered reality with a new short film aptly titled “The Realest Real,” which explores what happens when your online dreams come true. But be careful what you wish for — a lesson the protagonist Abby quickly learns as the movie offers commentary on the post-internet age and obsessive celebrity fandom.

Carrie Brownstein of Portlandia wrote and directed the project for Humberto Leon and Carol Lim’s 2016 fall/winter campaign — the KENZO collection is of course a main character alongside Orange is the New Black‘s Natasha Lyonne, who plays Abby’s mother under twisted circumstances. Press play above and be warned: nothing is ever as it seems.