Alice McCall Celebrates 15 Years at MBFWA with ‘Cosmia’ Collection

Alice McCall celebrates 15 years of her eponymous label alice McCALL at Australian Fashion Week this year, having first launched at the event in 2004.

While trends have come and gone, McCall has more or less stuck to her same vision over the years.

This season’s Alice McCall Resort 2020 runway show at Mercedes-Benz Fashion Week Australia saw the brand’s signature sheer designs and playful frills make another return with added sparkle, metallics, taffeta and a touch of velvet.

The backdrop of twirling LED lights and floral sculptures (which looked more like mooncakes) did nothing for the collection but that didn’t stop almost everyone from the audience taking advantage of the show’s delay to pose in front of it before the show kicked off. #forthegram

Nonetheless, all eyes were on the runway in wait of the brand’s newest offering as the lights dimmed and the music started.

In front of an audience that included the likes of Erika Haynatz, Pip Edwards and Kate Waterhouse, cocktail dresses and floor-length gowns were showcased in an ultra-feminine collection full of floral prints, super high hems and bold metallics in a colour palette of cornflour blues, bright citrus and hot pink.

There’s always a buzz around the Alice McCall show each year, but what really got the fashion crowd (and media pit) going were the handful of sparkly, glittery dresses that made for a very playful and flirty statement down the runway, playing to the Cosmia theme.

Alice McCall purposefully designed each look for her eponymous brand to ensure it embodies the flirty and playful girl-next-door we associate with the face of it, but the minimal styling and make-up on the models did not complement the clothes at this year’s runway show.

Whether or not you prefer this style is entirely up to you but this year’s collection won’t have us running to the shops in September so that we can add these pieces to our wardrobes.

All photos captured by Khiera Nicole for The 5 to 9 Life