There is only one real ‘Queen’ on the tennis court, and that is of course Serena Williams. Nike has launched another capsule collection with Serena and designer Virgil Abloh, and you can check it out right now. You may have even see her wear it earlier this year at the French Open.Read More
Virgil Abloh and Serena Williams have teamed up on an exclusive Nike capsule created under his label, Off-White™. Titled the “QUEEN” collection, the range fuses the fashion and tennis worlds together in a unique, bold manner.Read More
“With ‘Possibilities’ we’re taking ‘Just Do It’ to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.” – Davide Grasso, Nike Global Chief Marketing Officer.
Incorporating humour and encouraging messages within the new campaign, it should only provide more reason to motivate you to achieve that goal / dream.
Anything is possible.
But the ball is in your court.
What’s your next move?
The 2013 Nike Black History Month Collection mantra “Be Bold. Be True.” celebrates three athletes who are fearless in action and fuelled by a purpose: soccer superstar Didier Drogba, tennis legend Serena Williams and basketball phenomenon Kevin Durant provide creative inspiration for the collection based on their commitment to giving back to their communities.Read More